Field force services

The field sales force (or Field Force) in retail plays a pivotal role in achieving a brand’s commercial objectives. Its primary mission is to oversee operational execution in the field, ensuring that the company’s strategies—such as merchandising, product layout, and promotional displays—are implemented accurately across points of sale.

Alongside this monitoring role, it is also responsible for enhancing the skills of distributors and their teams. Acting as trainers and advisors, field teams share product knowledge and best sales practices.

Finally, the Field Force is a key driver of revenue growth, as it is directly responsible for negotiating specific commercial initiatives or premium in-store placements, beyond central agreements.